Rube Goldberg Would Be Proud

WHATEVER

I'm loath to ever bring others' attention to a chain email I received, but this one has to be seen to be believed. It's from 2003, so you may have seen it already. It's a 2-minute Honda ad called "Cog."

Despite the breathless copy that accompanied the email, I dug around a little and found out that it was not completely accurate. The spot was not shot in one take, but two. CGI was used to make the two takes seamless. (Apparently it's at the part where the muffler rolls down the ramp though I couldn't tell.) It tooks five months to plan and four days-and-nights to film. The crew suffered through 605 takes.

As for the tires that seem to roll uphill, they have weights inside them that are pulling them up the ramp. And the windshield wipers automatically turn on when they sense water. Why the window rolls down, I don't know.

All and all, unbelievable. Somewhere, Rube Goldberg is smiling.