Friday, March 26, 2010

Can Toyota survive?

MANIFESTO

One wonders how long the erstwhile number one selling carmaker on the planet can remain standing after news like this:
More than 4 of 10 Americans say that they "would definitely not buy a Toyota," according to a recent Bloomberg National Poll.

According to the poll, a full 44% of U.S. consumers say they are fully shunning Toyota, amid the automaker's massive vehicle recalls and public relations debacle. Of those 44%, 39% cited the recent recall as the reason for why they would not buy Toyota. The poll shows that 36% of the polltakers view Toyota unfavorably, while 49% or less than half of polltakers view the company favorably.
I've never owned a Toyota, and it's not because I didn't trust the company's workmanship; I just never got around to it. Given this poll, it's problematic as to whether I'll have much more of a chance to do so.

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