Protesting too much

MANIFESTO

I see that the multibillion dollar corporation, McDonald's, is acting as a language policeman again.

McDonald's Corp. is reviving its campaign to ditch the dictionary definition of "McJob," this time setting its sites on Britain.

The world's largest fast-food company said Tuesday it plans to launch a campaign in the U.K. this spring to get the country's dictionary houses to change current references to the word "McJob."

The Oxford English Dictionary, considered by many wordsmiths as the gold standard for the English language, is one of those that will be targeted. It defines the noun as "an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector."

... "Dictionaries are supposed to be paragons of accuracy. And in this case, they got it completely wrong," said Walt Riker, a McDonald's spokesman.

It's just the Bushies redux: Up is down, black is white, and a minimum wage paying dead end job really affords its holder myriad opportunities.

As Bill Lumbergh might say, "Riiiiiiight."