Good news

whatever

Good new for New York moviegoers, but I'm not sure it is going to help all that much:

Loews Cineplex Entertainment says that next month it will begin publicizing true starting times, sort of.

John McCauley, the company's senior vice president for marketing, said the times in the company's newspaper and Web listings would still be the times when the trailers and commercials start. But the ads will also carry a note advising that, as Mr. McCauley put it yesterday, "the feature presentation starts 10 to 15 minutes after the posted show time."

If you hadn't figured out that movies don't start at the scheduled time by now, you haven't been to the movies in a while. Of course, in Manhattan, if you show up 10-15 minutes later, you aren't getting a seat, so this really doesn't matter a whole lot.